Interactive brand guide for hvv switch
ON SCROLL, THE USER DIGGS DEEP INTO THE NEW BRAND
Karl Anders developed a dynamic hvv switch branding, that encourages Hamburg to move around and discover new horizons of freedom of movement. The lively design creates easy access to the complex portfolio of mobile options in the city — and invites everyone to start right away.
The figurative mark is a homage to Hamburg, derived from the Hammaburg, an abstract interpretation of e-mobility, imaginatively understood as an electric plug or rocket.
The newly formed brand needed a pure but playful presentation to show all stakeholders the story behind. I was asked to develop a scrollable branding styleguide, to explain all the elements of hvv switch and how they interact.
UI & Art Director
Hochbahn Hamburg / hvv switch
Karl Anders GmbH
© Mirco Fiß 2021