Interactive brand guide for hvv switch

ON SCROLL, THE USER DIGGS DEEP INTO THE NEW BRAND

Karl Anders developed a dynamic hvv switch branding, that encourages Hamburg to move around and discover new horizons of movement. The lively design creates easy access to the complex portfolio of mobile options in the city — and invites everyone to start right away.
The figurative mark is a homage to Hamburg, derived from the Hammaburg, an abstract interpretation of e-mobility, imaginatively understood as an electric plug or rocket.
The newly formed brand needed a pure but playful presentation to show all stakeholders the story behind. I was asked to develop a scrollable branding styleguide, to explain all the elements of hvv switch and how they interact.

ROLE

UI & Art Director

TASKS

Digital conception
Interaction design
UI design
Implementation

CLIENT

Hochbahn Hamburg / hvv switch

AGENCY

Karl Anders GmbH